COMPETITION OF PRIVATE UNIVERSITIES IN INDONESIA: WHAT STRATEGIES CAN BEAT THE COMPETITORS?

This study aims to investigate the competition of private universities in Indonesia. The findings reveal four strategies that private university can adopt to beat competitors, including; student orientation strategies and social media; technology-based orientation; coordination strategy between intra-functional functions based on quality and competitiveness; government intervention and cooperation strategy. It can be concluded that the strategy to beat competitors can be obtained from empirical data in the literature. The success of private university in facing competition is to know its advantages and improve its weaknesses. Fair government intervention to support private university is urgently needed. Private universities in Indonesia need to consider effective strategies based on the experience of private universities in countries that have successfully adopted strategic management and their competitive advantages.

Keywords: Literature studies, government regulations, private university.