PENGARUH BUDAYA ORGANISASI, KEPEMIMPINAN, KEPUASAN KERJA DAN KEPERCAYAAN TERHADAP KOMITMEN ORGANISASI DOSEN PADA PERGURUAN TINGGI SWASTA DI KABUPATEN/KOTA SERANG PROVINSI BANTEN THE EFFECT OF ORGANIZATIONAL CULTURE, LEADERSHIP, JOB SATISFACTION AND TRUST ON LECTURE’S ORGANIZATIONAL COMMITMENT OF THE PRIVATE UNIVERSITIES IN SERANG REGENCY, BANTEN PROVINCE

The objective of this research is to study the direct effect of organizational culture, leadership, job satisfaction and trsut on organizational commitment of the Lecture the Private Universities In Serang Regency, Banten Province. This research used the quantitative approach with survey method. The samples of this research were 222 lectures selected randomly. The data were obtained by spreading questionnaire and analyzed with path analysis. The results of the research concluded: that (1) organizational culture had a direct effect on lecturer’s organizational commitment,(2) organizational culture had a direct effect on lecturer’s job satisfaction, (3) organizational culture had a direct effect on lecturer’s trust, (4) leadership had a direct effect on lecturer’s organizational commitment, (5) leadership had a direct effect on lecturer’s job satisfaction, (6) leadership had a direct effect on lecture’s trust, (7) job satisfaction had a direct effect on lecture’s commitment organizational, (8) trust had a direct effect on lecture’s commitment organizational. As implication of this research finding is that to improve lecture’s commitment organizational, the organizational culture, leadership, job satisfaction and trust must be take into consideration.

Key words: organizational culture, leadership, job satisfaction, trust, organizational
commitment.