Development of Patronage Ambidexterity and the Performance of Joint Venture Shopping Centers in Indonesia

The study objective was to test the novelty of the development of patronage ambidexterity to describe the contradictions found in previous studies and this study was designed to provide managerial advantages by providing other solution in order to handle the decline found in the performance of joint venture shopping centers in Indonesia. The study populations were the managers of 4 Japanese-Indonesian joint venture shopping centers operated in Jakarta, Bekasi, Tangerang, and Bogor and 3 China-Indonesia joint venture shopping centers operated in Jakarta, Tangerang and Surabaya. Furthermore, this study also observed 2 Singapore-Indonesia joint venture shopping centers operated in Jakarta and South Tangerang. The study instrument used questionnaires which were distributed to the samples that were considered to have the most significant role in the management as well as the services performed in the shopping center. The researchers distributed 275 questionnaires and as many as 218 managers completed the questionnaires. 180 questionnaires were qualified to be used in further stage of the study. Structural Equation Model (SEM) was used to test the data and hypotheses by using IBM AMOS version 22.0 software. The results of whole tests revealed that of the 5 correlations, there were 4 significant correlations at the level of significance previously set. Meanwhile, 1 correlation namely the correlation between the creation of shopping value and managerial performance did not show a significant influence. Furthermore, the development of patronage ambidexterity was also evidenced to have a significant effect on shopping atmosphere, and this in turn significantly had an effect on the performance of shopping center.
Keywords: development of patronage ambidexterity; creation of shopping value; shopping atmosphere; performance of shopping center.