Ambidextrous Patronage and the Organizational Performance among Shopping Centers with Joint Venture Partnership in Indonesia

This work aims to determine the originality of Ambidextrous patronage by exploring and explaining different evidences published in preceding articles. This article was intended to make a contribution regarding good managerial practices by managing the performance decrease among shopping centers with joint venture partnership in Indonesia. This work involved four managers of shopping centers with joint venture partnership between Japan and Indonesia operated in Jakarta, Bogor, Tangerang, Bekasi; 3 shopping centers with joint venture partnership between China and Indonesia operated in Surabaya, Jakarta, and Tangerang; 2 shopping centers with joint venture partnership between Singapore and Indonesia operated in Jakarta and South Tangerang. The samples were chosen through purposive sampling technique. Questionnaires as the study instrument were distributed to the samples selected with the criterion of having the most important role in the services delivery and managerial decisions towards the shopping center customers. The authors prepared 275 questionnaires for the samples and 218 of which were completed. 180 questionnaires were eligible to be further processed according to the study requirements. All hypotheses and input data were processed in analysis using Structural Equation Model or so called SEM through 22.0 IBM AMOS software. The analysis output showed 4 relationships with significant result at the predetermined significance level. Furthermore, managerial performance was not proven to be significantly influenced by shopping value formation. In addition, shopping atmosphere was significantly influenced by ambidextrous patronage which further would lead to a significant impact on Shopping Center performance. Thus, the current study presented Ambidextrous patronage as the originality which was proven to reveal the impact of shopping value formation on Shopping Center performance.
Keywords: Ambidextrous patronage; development of shopping value; shopping atmosphere; shopping center performance.